May WAKE UP! Newport – Tourism Update with Newport Beach and Co.’s Gary Sherwin


Date(s) - 05/03/2018
7:15 am - 8:30 am


Newport Beach Public Library (Friends Room)
1000 Avocado Ave.
Newport Beach, CA 92660
May WAKE UP! Newport - Tourism Update with Newport Beach and Co.'s Gary Sherwin

Come hear about…

  • The changing face of the Newport Beach hotel industry

  • Current trends in travel and tourism

  • Economic impact of tourism

Featuring Guest Speaker
Gary Sherwin
President and C.E.O.
Newport Beach and Co. / Visit Newport Beach, Inc.


A 33-year hospitality industry veteran, Gary C. Sherwin, CDME, APR has served as President  & CEO of Newport Beach and Company since 2013 and its tourism business unit, Visit Newport Beach Inc. since 2006.   Sherwin is responsible for overseeing the community marketing organization promoting Newport Beach, California as a premiere luxury destination.

Sherwin also currently serves as the Immediate Past Chairman of the Washington DC-based Destinations International, the trade association for tourism marketing organizations. Sherwin is past chairman of the Orange County Visitor Association, a recipient of its Legacy Award in 2015 and is the past chairman of the California Travel Association, the state’s leading umbrella tourism advocacy organization. He also sits on the Board of Directors for the US Travel Association.

Prior to joining Newport Beach, Sherwin served for seven years as the Vice President of Market Development for the Palm Springs Desert Resorts Convention & Visitors Authority, the Vice President of Marketing for the Long Beach Convention & Visitors Bureau, Director of Media Relations for the Los Angeles Convention & Visitors Bureau and Director of Marketing Communications for the Fort Worth Convention and Visitors Bureau.

Sherwin conceived and developed the innovative Newport Beach and Company marketing model that not only handles the city’s tourism efforts but also works with the local restaurant association, neighborhood business associations, the Chamber of Commerce and the City of Newport Beach to provide a fully integrated approach to marketing the city worldwide. The organization also created a community foundation to aid in local leadership development.

A nationally recognized leader and consultant in community brand development, Sherwin co-authored the international best selling book Destination BrandScience TM, published by the International Association of Convention & Visitors Bureaus (now Destinations International) in 2005.  Sherwin also serves as a faculty member for the Certified Destination Management Executive Program and was the founder of the Destinations International Hall of Fame, which recognizes the most influential figures in the destination marketing industry.

Presenting Sponsor

CU SoCal.rgb

Presenting Sponsor

This event is free to the public, but please make reservations so we can plan for food and seating.

Breakfast treats will be provided by


Event Registration

Bookings are now closed for this event. Please call the Chamber at 949-729-4400 for possible availability.