Join the Newport Beach Chamber of Commerce and CTI AI for a 90-minute, hands-on workshop.

What You’ll Learn:

• • • • In this practical workshop, learn about brand archetypes, the personality patterns that shape how your business communicates and builds trust.

      • We’ll use ChatGPT to explore your brand’s archetype and turn it into clear messaging guidelines.

      • You’ll also learn how to set up a custom AI assistant that uses your brand voice to write and improve website copy, emails, social posts, and sales messaging, helping you communicate your value and support your sales goals.

      • Attendees will also receive a two-page guide with setup instructions and prompts they can use afterward.

Fred is an AI strategist and executor who’s passionate about helping businesses thrive in today’s fast-moving tech landscape. Currently, serves as an Al Business Trainer with the Rancho Santiago Community College District’s CTI program, where he designs and delivers workshops on workflow automation, and practical Al implementation to upskill corporate teams and organizations. He specializes in AI-powered strategies, SEO, lead generation, web development, and automation tools like n8n to drive real results for clients. Fluent in English & Spanish, Fred is all about empowering businesses-big and small-to adopt AI effectively and stay ahead in the digital economy.