Most small business owners are working harder than ever — yet still struggling with cash flow, profitability, taxes, and the constant pressure of running a growing company. The reality is that many businesses are losing money, overpaying taxes, and creating unnecessary stress because of a few critical financial and human resources mistakes that often go unnoticed until it’s too late. In this powerful webinar, “The 5 Financial & 5 HR Mistakes Small Business Owners Make,” you’ll learn the common financial traps that hold businesses back from scaling successfully and discover practical strategies to improve cash flow, increase profits, reduce tax exposure, and build a more valuable business. Simultaneously, you will learn the critical mistakes business owners make in properly paying and classifying employees, California regulations that govern wage & hour, and required insurance and employee benefits.
Whether you are a startup founder, business owner, or entrepreneur looking to gain more control and confidence over your finances and avoid compliance challenges and penalties, this session will provide actionable insights you can immediately apply to strengthen your business and position it for long-term growth.
Presented by Ailene Dewar Costello & Denny Kon.
Ailene Dewar Costello possesses extensive experience in human resources, recruiting, and workers’ compensation as well as deep experience in healthcare. Ailene is certified as an Associate Professional Human Resources (aPHR) by the Human Resources Certification Institute (HRCI) as well as certified as a Certified Business Performance Advisor (CBPA) by the University of Houston, Bauer College of Business, and a California licensed insurance agent license #4504196. Serving as Vice President of Sales for Engage PEO empowers Ailene to help business owners, CEOs, CFOs, and founders of startups to focus on their core business instead of devoting precious time to administrative tasks, compliance, and cost containment issues.
Denny Kon is the Founder & CEO of Crown Advisory Group and AltoCFO, helping entrepreneurs and growing businesses improve cash flow, profitability, and financial systems through outsourced accounting, CFO advisory, and tax strategy solutions. He works with business owners to build scalable, financially disciplined companies positioned for long-term growth.